Folsom Family Expo
Event Branding Project
Once a year Style Magazine and a few other local businesses put on a free family event in the Palladio featuring games, raffles, shows, and more. I was tasked with creating a logo mark that would be inviting, family friendly, and would take inspiration from SeaQuest which was a major sponsor of the event. I was also in charge of creating and implementing a unifying branding system that we would include in signage, advertising, banners, and more.
11”x17” Poster, Raffle Tickets, & SeaQuest Prize Tickets
The free event was meant to be a fun and welcoming place for people of all ages. For this reason, I chose to design the logo using bright colors and cute illustrations. The whimsical characters and light hearted color pallet made a solid base with which to build the rest of the promotional material.